Treyd and Sortter partner to bring flexible working capital to Finnish product businesses
Sortter, Finland’s leading loan comparison platform, has partnered with Treyd to bring a new category of financing to Finnish SMEs: flexible working capital built specifically for product-based businesses.
It’s a gap Sortter has been well-placed to spot. The platform has supported over one million financing journeys in Finland, and product businesses — wholesalers, retailers and direct-to-consumer brands — have consistently faced a challenge that most financing options simply aren’t designed for: the long wait between paying suppliers and getting paid by customers.
That wait is a real constraint. Inventory needs to be ordered early, production deposits are due upfront, and retailers often pay on 60- or 90-day terms. Even fast-growing companies can find themselves cash-constrained — not because business is bad, but because of timing. Treyd is built to bridge exactly that gap.
Through Treyd’s revolving credit facility, businesses can fund supplier invoices directly or unlock cash tied up in customer payments. They choose which invoices to finance and pick repayment terms that match their own sales cycle. There are no fixed fees, and funding decisions typically take 24 hours.
“We’ve always aimed to make financing feel straightforward and accessible for Finnish businesses — and that means making sure we offer the right mix of financing options. Product-based companies face a very specific cash flow challenge, and until now there hasn’t been such a solution that Treyd offers on the Finnish financial market. Treyd’s approach towards business financing is unique. We’re really glad to be working with a team that shares our belief that financing should be transparent and easy to navigate. Additionally, we really enjoy working with a partner which shares the same growth ambition as we do.”
— Reetta Sinelampi, Chief Business Development Officer, Sortter
For Treyd, the partnership is a meaningful step in reaching Finnish product businesses where they already go to compare their options. Treyd is trusted by more than 1,300 businesses across the Nordics, UK and Ireland, and Finland represents a natural next focus — a market full of ambitious SMEs managing inventory-heavy operations across increasingly international supply chains.
“For many growing product businesses, demand isn’t the issue – timing is. You pay the factory in July and get paid by retailers in October. That gap slows down even the healthiest business, and we’re here to smooth it out. Sortter has built something genuinely trusted in Finland – over a million financing journeys is no small thing – and we’re really proud to be part of their platform. Together we can make sure Finnish product businesses actually know this option exists.”
– Peter Beckman, CEO and Co-founder, Treyd
As Finnish SMEs continue to grow across borders, having the right working capital in place at the right moment will be one of the things that separates businesses that scale steadily from those that get stuck waiting.
About Treyd
Treyd provides flexible working capital built for product-based businesses. By bridging the cash flow gap between paying suppliers and getting paid by customers, Treyd helps companies stock up, scale faster, and grow with confidence. Founded in Stockholm in 2019 and now a team of 60+, Treyd is trusted by more than 1,300 growing businesses across the Nordics, UK and Ireland — backed by transparent pricing, fast funding, and dedicated human support.
About Sortter
Founded in 2018, Sortter is Finland’s leading loan comparison platform, serving both consumers and businesses. Sortter brings loans and financial products together in one place, operating impartially between borrowers and lenders to ensure fair competition and possibly better financing terms. The company has supported over one million financing journeys.
